Inside the Most Expensive Brainstorm in History

Hey there,

This week, we’re zooming out.

Last week, we talked about how to keep your voice human in a world of AI-generated sameness. But while everyone’s obsessing over prompts and polish, something bigger is happening behind the scenes.

Mark Zuckerberg is quietly assembling a dream team of AI researchers—with salaries that rival entire brand budgets. We’re talking ₹640 crore a year per person.

Why? Because Meta isn’t just building better tools. It’s trying to own the next platform shift. And if they succeed, every creator, founder, and fashion pro will be using what they build—whether they realize it or not.

Here’s what’s inside:

✅ What Meta’s new “Superintelligence” team is really building
✅ Why AGI could reshape the tools you rely on
✅ Tactical tools to future-proof your workflow
✅ A swipe file from a brand using AI to scale without selling out

🕛 Read time: 2 minutes (shorter than the time it takes to check your camera roll for outfit inspo)

Why Zuck Is Paying ₹640 Crore for a Single Hire

And why it’s not just about the money — it’s about controlling what you’ll use next.

The number is shocking, but the move isn’t.

Meta offering $300 million (₹2,500+ crore) over four years to lure elite AI researchers isn’t about flexing. It’s about owning the platform shift — the same way Apple owned mobile, Google owned search, and Amazon owned cloud.

Because here’s the truth: AGI is no longer sci-fi. It’s roadmap. And the companies who shape it won’t just define the future of tech — they’ll define the tools we all use to create, communicate, and compete.

That’s where this gets real for fashion and content creators.

The tools you use today — ChatGPT, Midjourney, Runway, Claude — are still narrow AI. They do tasks. They follow prompts. But what Zuck is building could create a new breed of tools that don’t just execute — they collaborate. Tools that:

• Understand taste, not just trend

• Adapt to your creative rhythm, not just your prompts

• Co-create entire campaigns with context, memory, and insight

Imagine:

• A model that knows your brand DNA better than your head of marketing

• A tool that writes like you and sees like you

• A creative assistant that thinks in moods, not just bullet points

That’s what AGI unlocks. And that’s why Meta is paying movie-star money to assemble what insiders are calling “the Avengers of AI.”

It’s not just about being first. It’s about making sure no one else gets there before them — not OpenAI, not Google, not Anthropic.

And it matters because every founder, freelancer, and fashion brand is quietly becoming a tech user. If Zuck’s team builds the AI that shapes the next-gen creative stack, then guess what?

Your work — your output, your edge — will be filtered through that lens.

So yes, the numbers are wild. But the strategy is clear:

• Talent is leverage.

• Compute is runway.

• And whoever builds the smartest AI, builds the rails the rest of us run on.

This isn't just a tech story. It's a creative economy story. And the smartest players in fashion aren’t just watching — they’re thinking 18 months ahead:

• What tools will emerge from this AI arms race?

• What skills will still matter once everyone has access to AGI assistants?

• How do you stay creatively indispensable when AI starts thinking more like you?

The real takeaway?
You don’t have to compete with Meta. But you do need to understand where they’re steering the puck. Because chances are, your next campaign, collection, or client deck will be touched by the tools they’re building right now.

Swipe File (Real tactics used by Fashion brands)

Brand: LVMH (Luxury goods conglomerate)
Tactic: Agentic AI assistants for internal and customer excellence

What They Did:
LVMH partnered with Google Cloud to build a centralized AI platform called MaIA, which serves both internal teams and customer-facing staff across over 75 luxury brands 

They use AI agents to:

• Optimize supply chain and pricing for shifting market trends

• Power AI-driven customer service (e.g., at Tiffany)

• Support creative teams with generative insight and campaign ideation

This isn’t just random tools—it’s agentic AI that actively makes decisions, not just answers questions—and it's purpose-built for luxury.

The Result:

• High-stakes efficiency: LVMH processes 2 million monthly MaIA requests across thousands of employees 

• Measurable improvements: customer service resolution times cut nearly in half, with personalization driving more engagement and conversions

Steal This:
Build your own “AI runway assistant.” Start with internal workflows—inventory, pricing, stylist briefs—before releasing customer-facing tools. That lets you test, refine, and protect your brand voice before going public.

The Runway Reel

I created all these models using AI.

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Tool Time

AI Tool of the Week: Figma

AI Tool of the Week: Figma AI

What it is:
A generative design assistant built into Figma, launched in beta this spring. It turns rough ideas into polished UI, rewrites copy in your tone, and can auto-generate layouts from simple prompts.

Why it matters:
This is what AI looks like when it stops being a chatbot and starts living inside your actual workflow. It’s fast, visual, and voice-aware—ideal for teams moving fast but still obsessing over polish.

🔬 Use it to:

• Whip up design variants from one concept

• Refine landing page or campaign copy inline

• Translate design notes into working wireframes in seconds

Why we picked it:
Figma’s AI isn’t just another tool—it’s a preview of the AGI-powered assistants that might soon run your entire creative stack. Meta’s building the brain. This is the kind of tool that could carry it.

A Final Note

Fun Fact

A single H100 GPU—the kind Zuckerberg is stockpiling for his AGI lab—costs around ₹25 lakh. That’s more than a luxury handbag… and he’s rumored to be buying 350,000 of them.

Moral of the story? Even AI needs good accessories.

Let me know what you thought of this edition.Until next time,