Vibe Marketing is the new thing

Hello there

Marketing is moving faster than most teams can keep up — and today’s consumers aren’t waiting around.

This week, we’re diving into the rise of vibe marketing — where AI doesn’t just help with your campaign… it is your campaign. No agencies, no endless Slack threads, just one founder, one laptop, and a whole lot of automation.

From AI-crafted ad visuals to personalized influencer outreach, the new marketing stack is less Mad Men, more main character energy.

Let’s get into it.

Here’s what we got for you today

Algorithm as your focus group

AI Tool of the Week

Walmart’s new AI

Fun Fact

Feature Story

Vibe marketing is the new runway look

AI is doing your campaigns faster, cheaper, and sometimes... better.

I used to think good marketing needed a full glam squad: copywriters, media buyers, designers, analysts.

Now? One person with a laptop and the right AI stack can launch a full campaign before most teams agree on a font.

This is vibe marketing—and it’s coming for the fashion world next.

Fashion marketing has a speed problem

Trends change fast. Social moves faster. But most marketing teams are still stuck in 6-week campaign cycles and Slack threads from hell.

Meanwhile, AI-powered competitors are:

• Auto-testing product descriptions

• Scraping customer data for trends

• Generating hundreds of ad variations before lunch

The result? More reach, better conversion, less overhead.

What is vibe marketing, anyway?

It’s not a mood board—it’s a methodology.

At its core:

• AI that can write, design, test, and adapt

• Automation that actually works

• Marketers who direct, not just execute

For fashion founders, this means:

• Testing 50 product page variations overnight

• Auto-generating UGC-style videos at scale

• Optimizing campaigns in real-time, based on actual shopper behavior

How one fashion founder leveled up—without hiring a single freelancer

A sustainable fashion brand in NYC recently launched a new capsule collection.

Instead of hiring an agency or juggling five freelancers, the founder took a different route: vibe marketing.

Here’s what that looked like:

• She used an AI writing tool to quickly test different product descriptions—edgy, minimalist, playful—to see what clicked.

• She let a design assistant (powered by AI) mock up ad visuals and social posts in her brand style.

• Then she used a simple automation tool to send personalized messages to micro-influencers who already followed the brand.

The results?

• Launched in 5 days (instead of 5 weeks)

• Sold out her top items in under 48 hours

• Didn’t spend a dime on outside help

The takeaway

Fashion’s always been about what’s next.

Vibe marketing is what’s next.

And in a space where speed and storytelling rule, AI might be your best-dressed employee yet.

Resource of the day

If you’d like to learn how Vibe Marketing works, you’d want to bookmark this site. It breaks down the tools and the workflows. Have a look

Fashion meets AI

Norma Kamali Embraces AI to Redefine Fashion Design

Renowned fashion designer Norma Kamali is pioneering the integration of generative AI into fashion design. By training a proprietary AI model on her 57-year archive, Kamali aims to reinterpret her iconic styles and explore new creative avenues.

This initiative not only enhances design innovation but also addresses sustainability by envisioning AI-driven, on-demand production models that minimize waste.

Kamali's approach exemplifies how legacy brands can leverage AI to preserve their heritage while adapting to modern technological advancements.

The Runway Reel

This week i talked about how giants like Walmart are embracing AI

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Tool Time

AI Tool of the Week: Lalaland

This tool is a little pricey — but it shows exactly where the puck is going.

Lalaland.ai lets fashion brands create AI-generated models in all shapes, shades, and sizes. Think: no more flying in models or renting studios. Just upload your garment files and dress digital avatars that actually reflect your customer base.

Sure, it's early days. The tech isn’t perfect, and subscription costs can sting. But it’s a signal of what's coming fast:

• A/B testing looks before production

• Launching new collections without inventory

• Personalized model previews for e-comm shoppers

In a world where speed, sustainability, and inclusivity are increasingly non-negotiable, tools like this give brands a way to check all three boxes — without waiting for a photoshoot slot or a factory sample.

Fashion folks who start playing with this kind of tech now? They won’t just save money — they’ll be leading the visual language of what fashion looks like in the next decade.

A Final Note

Fun Fact

The zipper was once considered scandalous

When zippers were first introduced to women’s clothing in the 1930s, they were seen as… too racy. Why? Because they made it easier and faster to take clothes off — a far cry from the era’s complicated hooks and buttons.

Let me know what you thought of this edition.Until next time,