Welcome to Fashion {NUT}

Hello there

What happens when you give one founder, zero designers, and a stack of AI tools a blank canvas?

This week, I ran an experiment: build a fashion brand concept from scratch using nothing but AI.

From identity to visuals to product mockups — no moodboards, no freelancers, no Photoshop. Just prompts, taste, and caffeine.

Could I build a brand that feels real in under a week?

Let’s find out.

Here’s what we got for you today:

• How I built a fashion brand with AI

• Tool of the week: Mercer

• Can Fashion predict recession?

• Quick Hits

• Fun Fact

I Built a Fashion Brand with AI — In 1 Days
And yes, it started with a pair of linen pants.

I set myself a creative sprint: build a full fashion brand concept — from idea to imagery — using only AI. No designers, no stylists, no camera crews. Just vibes, prompts, and pixels.

Here’s how it unfolded:

🧠 Step 1: Brainstorming with ChatGPT

I began with a single product in mind: vintage-inspired linen pants.
ChatGPT helped me expand the idea into a full brand concept — name, tagline, voice, even mood references.
After a few rounds of refining, I had a Mediterranean-inspired world that felt warm, slow, and soulful.

🎥 Step 2: Imagery with Sora

Next, I used Sora to visualize the brand.
I prompted it with scenes like “sun-drenched coastal towns,” “models in flowy linen on terracotta rooftops,” and “vintage summer campaigns with natural textures.”
Each prompt tweak brought me closer to the feel I wanted — sun-bleached, nostalgic, effortlessly elegant.

💡 The Takeaway

In one day I had a brand that looked and felt real — not just as a concept, but as a mood.
AI didn’t remove the creativity. It just cut the gap between imagination and execution.
And honestly? I’ve seen worse launches with months of effort and thousands of dollars spent.

Quick Hits in the world of Fashion + AI

• Walmart unveils AI tool to speed up fashion production — “Trend-to-Product” compresses design timelines from 6 months to 6 weeks.

• H&M bets big on digital models — AI-generated “twins” of real models are now starring in campaigns.

• Karoline Vitto uses tech for body-positive fashion — Sculptural hardware and adaptive design put inclusivity at the forefront.

• Fairly Made raises €15M to scale sustainable supply chain tech — The women-led startup is pushing for full transparency in fashion.

The Runway Reel

Can fashion predict recession??

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Tool Time

AI Tool of the Week: Mercer

AI Tool of the Week: Mercer
Formerly CALA — now sharper, faster, and more powerful.

What it is:
Mercer is an AI-powered platform that helps fashion brands move from idea to production — all in one sleek workspace.

Why it’s a game-changer:

• ✏️ Start with a prompt or a sketch — Mercer generates product mockups instantly

• 🛠️ Handle materials, factories, and tech packs from the same dashboard

• 🤝 Built for collaboration — share moodboards, revisions, and designs in real-time

Who’s using it?
Emerging designers, creator-led brands, and even established labels streamlining their product dev cycles.

Why we love it:
Most tools help you visualize a brand. Mercer helps you build one — from moodboard to marketplace.

→ Explore more at mercer.design

A Final Note

Fun Fact

Linen is one of the oldest fabrics in the world — and space-age approved.

Linen dates back to 30,000 BCE, found in prehistoric caves in Georgia (the country, not the state). But get this — because it’s strong, breathable, and naturally antibacterial, NASA once tested linen-based composites for spacesuit insulation.

From pharaohs to future tech — your vintage-inspired pants have serious range.

Let me know what you thought of this edition.Until next time,